Behind The Organization

About Behind the Beat

Behind the Beat is a music organization dedicated to showcasing new music, emerging artists, industry insights, interviews, articles, and beyond. We also offer artist consultation services, concert press coverages, and additional services to support artists and the music industry.

We are extremely passionate about music as it connects people, evokes emotions, inspires creativity and builds a community.

Our Story

Behind the Beat was founded  in November 2022 by Brenessa Roach and registered as a business in Ontario, Canada in 2024. Combining her love for listening to music, writing and her career in A&R, she created Behind The Beat to share her discoveries, grow herself as a music journalist and network with the industry. Currently Behind The Beat is solely ran and operated by Brenessa Roach.

What We Do

  • Artist Features: We shine a spotlight on musicians, bands, and producers, revealing their journeys, influences, and the creative processes that lead to the songs you love. We also love to track their growth with monthly listeners.
  • Exclusive Interviews: We connect with artists to bring you exclusive interviews, providing an inside look at their journey and artistry.
  • Press Coverages: We write articles for artist’s new music releases and on occasion, we write about K-Pop comebacks under our series “Comeback Corner”. As well, we do press coverages for concerts and other music events.
  • Community and Engagement: Behind The Beat has grown to have a beautiful community across Instagram, TikTok, LinkedIn and in our Discord server. Through our organization, we connect with other music enthusiasts and discover even more artists.
  • Consultations: We offer our premium consultation services. Our goal is to assist artists in realizing their aspirations by guiding them to stand out, enhance their marketing strategies, provide feedback on demos, and even craft an electronic press kit for pitching to publications and playlists.

Why Behind the Beat?

Behind The Beat strives to be the most inclusive music organization, particularly by elevating smaller and BIPOC artists. Recognizing the challenges of starting out in the industry, we aim to provide support and assistance to emerging talents on their journey.

Thank you for being a part of our musical community!